Market characteristics are dramatically shifting consumers’ demand for product understanding. Consumers today have a substantial and differed list of things they care about when buying CPG products online– things such as ingredients, functional benefits, ecological stewardship, animal well-being, and human rights. These product attributes and characteristics are driving search habits and altering which brands and… Continue reading Research Shows Product Attribute Optimization Can Increase Sales 15 – 30%
Product attributes define the characteristics whatever product you sell. As such, they are part of purchase decisions. Brands that are able to match product attributes with consumer demand will win multiple market categories. In this article we’ll show you how to use data to optimize your product attributes, thereby increasing market share. What Are Product… Continue reading How To Use Data to Boost Sales: How to Develop a Product and Attribute-Based Marketing Strategy
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